Case studies

Proof, not promises.

Three brand partnerships, anonymized. Each one shows the problem we walked into, the system we built, and the number it moved — measured door by door, not vibes at month-end.

Three brands, three systems

Problem. Solution. Result.

Each case study is anonymized — but the numbers are real. Every program is measured against KPIs agreed before a dollar moves, withdoor-level velocity data.

Multi-state · Field operations

The operation that ran itself

Problem

A brand portfolio was scaling its field presence across three states. Every hour of that work had to be scheduled, verified, and reported on, and doing it by hand was becoming the real limit on growth — not demand.

Solution

We built the back office as software: scheduling, check-in and proof of work, kit logistics, and reporting, all running without a person assembling them. The field team grew to 100+ professionals across three states while the operations headcount stayed flat.

Result

One system of record for a three-state operation. 1.6M+ field observations collected, every hour logged, and 15,000+ in-store demos delivered. The program scaled on the same team that started it.

0 → 100+

field team, no ops department

states, one system

1.6M+

field observations logged

Read the full case study

California · Multi-brand portfolio

From stocked to recommended across 120 doors

Activation display counter set up with unbranded product

Problem

A premium flower brand was distributed in 120+ dispensaries but dying on the shelf. Stocked, not recommended. No field presence, no budtender education, no idea which doors were weak.

Solution

We deployed a regional field team — demo days, budtender education sessions, and an ambassador network on the floor. Every shift GPS-verified, every activation photo-logged. Menu position tracked and pushed weekly. Velocity measured per SKU, per door, per week.

Result

Within two quarters, sell-through lifted 34% across the door set. 15,000+ in-store demos and staff trainings run. The brand went from stocked to recommended in the doors that mattered.

34%

sell-through lift in two quarters

120+

doors activated

15,000+

demos and trainings delivered

Maryland · East Coast launch

0 to 100+ field team built from scratch

Field team members standing together in a retail stockroom

Problem

An East Coast brand needed a full retail ground game — sales, marketing, field ops — but had no team, no playbook, and no infrastructure. The clock was ticking on a market launch.

Solution

We built the operating stack from zero: hiring, scheduling, kit logistics, proof-of-work, and reporting. Scaled the field operation from 0 to 100+ professionals across 3 states. Every shift instrumented. Every dollar tracked against KPIs agreed before it moved.

Result

A multi-million-dollar brand portfolio sustained for years. 1.6 million field observations collected. The operation became the data moat no agency can fake — and the playbooks Rishi clients get today.

0→100+

field professionals deployed

states of real retail operations

$2M+

brand portfolios sustained

Hemp · DTC & search

The always-on engine the ad platforms can’t take away

Staff member at a dispensary counter working on a tablet

Problem

A hemp brand was dependent on paid acquisition. CAC was rising, ad platforms were volatile, and there was no owned channel. Every dollar of growth was rented, not built.

Solution

We launched a full DTC stack — e-commerce, lifecycle email, SMS, and local SEO for retail. Authority content ranked for the questions buyers actually asked. Reviews and reputation management moved the decision at the point of search.

Result

Organic became the primary growth channel. 300,000+ direct customer conversations generated through field and search combined. The brand owned its demand — the engine kept running when ad spend paused.

300K+

direct customer conversations

40K+

hours worked on retail floors

1.6M+

field observations collected

Proof, not promises

The numbers behind every case study.

These aren't projections or estimates. They're the operating record of a real field operation — 1.6 million field observations collected across three states of real retail. See who's behind it.

15,000+

in-store demos and staff trainings

1.6M+

field observations collected

100+

cannabis brand partnerships

0→100+

field team built from scratch

Keep reading

Sell-through →Budtender program →Door-level data →Pricing →Team →

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